Loah came to us with a clear vision and marketing strategy that they wanted to execute. Tethics created the digital product strategy and user experience blueprint to make their ‘Sunshine State Of Mind’ into a well-executed ecommerce experience. We worked closely with their founders to understand the design vision, as well as their practical needs including SEO optimisations and marketing software integrations. From inception to delivery in a month, this project was a success story from start to finish.